In a recent article I read on “Think with Google,” there was an interesting discussion of the trends of current homebuyers, and the findings are applicable to you and your future marketing efforts. The article covered a variety of issues related to technology and the home-buying experience. The key findings of the article stated:
- 50 percent of homebuyers begin their formal search for their dream home 6-12 months in advance of the actual purchase.
- 66 percent of homebuyers research prospective real estate agents online prior to working with them.
- When asked if they are planning to purchase a house next year, Millennials (18-34 year olds) are twice as likely as X’ers (35-49 year olds) to say yes.
- 50 percent of all Millennials visited real estate web sites or used mobile apps when researching potential home purchases.
- Mobile phones were used in 27 percent of the total searches related to buying a home.
- Potential buyers access their mobile device to answer the questions, “What is the true cost?” and “Can I afford it?”
The article continued with additional findings about a rise in the interest level of mobile homes, the “small house” movement, and interior and decorating design options. Each subject placed an emphasis on the use of mobile devices when researching options.
My take-away from this article is that your marketing efforts must include technological tools relevant to your customers. Obviously this generation of homebuyers looks for new and immediate methods to gather information. First National Title has a mobile app that can do just that—FirstApp can instantly access information regarding the closing costs of a real estate transaction for either the buyer or seller. I encourage you to contact us for a demonstration of FirstApp or visit our website at www.fnti.com/firstapp. Contact your agency representative for more details on how we can improve your marketing efforts with our latest tools and resources.
Source: Think with Google | House Hunting Season: 6 Key Trends That Search Reveals, http://www.thinkwithgoogle.com/articles/house-hunting-season.html